Campaign’s aim: Invest in the formerly incarcerated

RECIDIVISM REDUCTION EDUCATION PROGRAMS

A billboard near Smithfield, N.C., where more than 600 men are housed at the Johnston Correctional Institution, sends a message to inmates. Statewide, more than 37,000 people are currently incarcerated in 55 state prisons.

A North Carolina group is launching a new campaign to emphasize the importance of investing in people behind bars, so they'll have a better chance for normal lives when they're released.

The “Incarcerated Lives Matter” campaign is from Recidivism Reduction Education Programs Services, which advocates for programs like work release, vocational training and cognitive behavioral therapy as key tools for rehabilitation.

Kerwin Pittman, executive director of the group, said the goal is to challenge the belief harsher penalties create safer communities.

"It just won't work," Pittman asserted. "Dispelling that narrative that 'locking them up and throwing away the key' is the way to combat or the way to have public safety, it's not. It's investing in incarcerated people."

A study by The Sentencing Project confirms “tough-on-crime” laws like mandatory minimum sentences often cause more harm than good, and offer no significant benefit to reducing crime. To spread its message, the campaign has placed a billboard near Johnston Correctional Institution, which reads, "Incarcerated Lives Matter. We see you. We care."

The campaign also highlighted two major obstacles faced by people when they are released from prison: economic instability and the lack of housing. Pittman explained helping them get training and find meaningful work is crucial for their successful reintegration into society. He noted one priority is to revitalize work-release programs that have suffered since the pandemic.

“Since COVID happened, everybody had to stay home,” Pittman recounted. “A lot of jobs that individuals were able to have while incarcerated, they lost. And those jobs, frankly, just never bounced back. And so, what we have to do now is go out and identify 'second chance' employers across the state and match them with individuals who are incarcerated but who are eligible for work-release.”

Pittman stressed work-release programs, coupled with vocational training, are keys to empowering people to earn a livable wage and stay employed after release. The campaign also plans to help people gain certifications to open doors to stable careers, making reintegration smoother and reducing the likelihood of reoffending.

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