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Historic SC resort’s unlikely hero turns back developer
 
Published Friday, August 9, 2024 3:00 pm
by Herbert L. White

Historic SC resort’s unlikely hero turns back developer

DAVID M. PICKETT
Atlantic Beach, South Carolina, homeowner Porterissia McNeill outmaneuvered the developer of a parking deck and hotel project by purchasing a plot near her beachfront property in the historically Black town.

When Porterissia McNeill saw an opportunity to beat a developer to a prime oceanside spot in Atlantic Beach, South Carolina, she took it.


McNeill, who owns a Mediterranean-style home in the historically Black town, outmaneuvered a New York-based company that intended to build a 21-story hotel and 11-story parking garage near her property.

Morant Properties LLC didn’t own the 22,000 square foot parcel but planned to incorporate it into the development after the town council changed its rules earlier this year to allow non-owners to build.


McNeill’s acquisition made the development moot – and turned her into an unlikely hero along the mostly-Black community in Horry County near Myrtle Beach. Atlantic Beach is a strip of land that’s part of the Grand Strand tourist region and has a population of 283 as of 2022.


“There will not be an 11-story parking garage on that lot if I can help it,” McNeill said. “I built here in 1993 and never expected that a large condo/hotel would be sharing the oceanfront a few doors from me. The new residential growth and change in the character of Atlantic Beach that’s occurring is tremendous, it’s refreshing, and I want to see it continue. I expected that the residential deed restrictions would protect me, and I hope the judge rules to enforce them.”


Atlantic Beach, which became known as “The Black Pearl,” was developed in 1934, when George Tyson, a Black business owner, bought 47 acres of beachfront property to build a beachside resort for Black vacationers during a period of racial segregation by law and custom in the South.


Tyson, who bought more property in 1949, included residential deed restrictions that required “there shall be but one residence on each lot and there shall be no business houses” on the oceanfront parcels.


For more than 40 years, Atlantic Beach was a premier resort location for Black vacationers and entertainers, which included some of the finest jazz, blues and soul musicians.


Following the Atlantic Beach council’s decision to fast-track zoning changes, Supporters of the Tyson Ancestral Restrictions on the Deeds, a coalition of property owners opposed to high-rise development, filed a motion for injunction with the Horry County Court of Common Pleas.


The plaintiffs want the court to enforce long-standing deed restrictions that limit construction to residential properties.

Comments

As Ms P shared, Atlantic Beach is experiencing exponential residential growth — a renaissance. Black homeowners are returning. Our 30th Avenue commercial district has its first new event space business scheduled to open months from now. Beautiful homes are being built—including my husband’s and mine. Yet with revitalization comes the familiar threat: aggressive overdevelopment, gentrification, and cultural erasure. Our nonprofit exists to push back against what has occurred in every beach town along the Atlantic Coast. Dont' be confused. Atlantic Beach is not broke. It does not need tons of commercial development. It is four streets. Most of the people here want small entreneurial development. The tax revenue from the new homes is contributing quite abit to the town's operating budget, since many of the new homes pay higher tax rate than the full time residents. Briar Cliffs does not have commercial along its ocean front, neither does Ocean Drive Beach. Why must Atlantic Beach? STARD is dedicated to preserving Atlantic Beach’s cultural heritage, restoring its legacy as a destination as a world-class resort area, and ensuring that this rebirth benefits the community that built it. http://reimagineatlanticbeachsc.com/
Posted on February 12, 2026
 
I hope she develops something on that land like a restaurant, coffee shop or other Black owned shops. I don’t agree with the high rise development but Atlantic Beach needs some commercial development.
Posted on August 22, 2024
 
I'm proud of what you have accomplished, do all you can to keep developers out.
Posted on August 13, 2024
 
Maybe she should have brought the land he purchased. These are the most selfish people God gave money to. The home owners rent out their lavish homes and when they are full, that’s it. Nobody else can stay in Atlantic Beach because all the houses are full. I will tell you the Town has been struggling waiting for a developer for years, why not now? This man grew up coming to Atlantic Beach having to travel back home after a day visit. There was no where for him and his family to stay. The folks that don’t want a hotel in Atlantic Beach don’t know our story. Ms. McNeil can easily list her property if she’s not happy.Mayor and Council is for development and revenue. Please don’t misinterpret this for being disrespectful!
Posted on August 11, 2024
 
I buy the land and build before they do..give me more info on the land
Posted on August 11, 2024
 
You are an original and honorable patriot to honor such a historical gift!...by standing true against selling out to greed which was so earnestly prepared to preserve heritage ♥️
Posted on August 10, 2024
 
The people of Tilghman section better follow this closely if the courts go against these deed restrictions (which is not legal to go against ) that run with the property, they might be next.
Posted on August 10, 2024
 
Council should honor the deeds not their wallet
Posted on August 10, 2024
 
So tired of the greed that a few people are profiting from by changing laws to meet corporate desire. U go girl!!!
Posted on August 9, 2024
 
I agree with the home owners. Stick with the deed restrictions!
Posted on August 9, 2024
 

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