COURTESY INLIVIAN

Fulton Meachem is CEO of Inlivian, the new name for the former Charlotte Housing Authority.

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The Charlotte Housing Authority has a new name and imagery.

The authority’s new name, Inlivian, reflects the organization’s past and future as part of an overhaul of its messaging. In addition to the name, Inlivian also unveiled a new logo, website and social media.

The Charlotte Housing Authority, which supports 10,000 Mecklenburg County households, was established in 1939 to improve housing conditions for low-income families after the Great Depression. As federal funding for housing declines while home prices and rents continue to rise, the organization is evolving into an agency that focuses on addressing the county’s housing challenges.

“This is an extremely exciting time for our organization,” CEO Fulton Meachem Jr. said. “We were founded to serve after the Great Depression. In the 80 years since, we have evolved and now provide housing solutions to help address Charlotte’s diverse housing challenges and improve the quality of the life of the residents we serve. Our new name, Inlivian, better reflects the agency we are today.”

The authority’s new name is inspired by the word “enliven,” meaning “to restore or give life to.” Its mission is to deliver a range of price points for people who would normally be priced out of the workforce housing market, including seniors and the disabled.   

Inlivian’s rebranding initiative included more than a year of research, interviews and focus groups with residents, community leaders, elected officials and employees. Their feedback confirmed that the words “housing” and “authority” carry stigma and stereotypes about public housing communities.

“After listening to valuable feedback about our name, coupled with the changing funding landscape for housing authorities, it was confirmed that it was time to update our brand and change the way we represent ourselves,” Meachem said.

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