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Business

Cereal entrepreneurs: Milk is OK at Day & Night Exotic Cereal Bar
Serves breakfast staple all day long
 
Published Friday, April 16, 2021 9:00 am
by Ashley Mahoney

PHOTO | THE JAMISON AGENCY
Danielle Booker and Greg Robinson own Day & Night Exotic Cereal Bar on Brevard Court in Center City.

Greg Robinson and Danielle Booker decided to go into business together almost a year to the day they started dating.

The couple opened Day & Night Exotic Cereal Bar on April 10 at 127 Brevard Court in Uptown Charlotte, serving Monday-Saturday from 12-10 p.m. and 1-6 p.m. on Sunday. Day & Night puts a twist on classic cereals, offering whole, skim, almond and oat milk as well as turning classic flavors into milkshakes. It is the city’s first cereal bar.
Robinson and Booker became a couple in November 2019, followed by their entrepreneurial journey in November 2020. Booker, a licensed massage therapist, brought experience as an entrepreneur to the table as owner of Bleu Touch Massage.


Their location of Day & Night is a franchise of co-founder Karmon DuPree Jr.’s concept, which started last summer with a food truck in Los Angeles. DuPree and Robinson grew up together in Cleveland, Ohio, and DuPree has since moved to Charlotte as Robinson’s neighbor to help the couple with the opening process.


Booker and Robinson initially tried to dive in by themselves headfirst and they struggled. When they went out to eat, they would walk the neighborhood to see if any retail spots were open. Then they found a relator, a space in Brevard Court and everything fell into place. Their families have been hands-on in helping them launch Day & Night.

“Starting this business has brought us all together,” Robinson said.


When Robinson brought the idea to Booker, she had never heard of the cereal bar concept. Working with a significant other offers positives and challenges, because there is no separation of church and state here.


“It has its ups and its downs, but overall, I would say it is definitely a plus more than anything, because I know that he has my back,” Booker said. “I am confident in everything that he does and his decision making.”


Said Robinson: “I have no problem going into work with her. It is like going into work with your best friend. Of course, you even have arguments with your best friend, but who doesn’t have arguments with their best friend, but it doesn’t even get to that level when we are dealing with the business. We are new to this and we are still in the learning process.”

Now they have officially celebrated their grand opening, but the fun is just starting. They are also partnering with the Charlotte Knights, who are located just down the block at Truist Field. Day & Night will offer concessions at Knights events in the second concession section on the right hand side of the ballpark.


“They showed us love before we even sold a bowl of cereal,” Robinson said.

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