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The Voice of the Black Community

Business

Charlotte entrepreneur looks long term for extension success
Zamia McCullum, 20, owns Bella Boujee Hair
 
Published Friday, March 19, 2021 4:00 pm
by Ashleigh Fields

CONTRIBUTED PHOTO
Zamia McCullum (front left) refined marketing skills she learned at Berry Academy into Bella Boujee Hair, which sells hair and lash extension products.

Young. Gifted. Black.


The three words are staples of success Zamia McCullum has acquired as a 20-year-old entrepreneur. She owns and operates Bellas Boujee Hair, which specializes in hair and lash extensions.


“When I was in high school, I started selling lashes to the girls on my cheerleading competition team because we used them so often for performances,” McCullum recalled from her days as a member of the Gold Squad at Phillip O. Berry Academy of Technology, where she grew her clientele and received valuable feedback.


“My sisters were a great support system for me, even when I left for college,” she said.


After graduating high school in 2017, McCullum chose to further her education at Winston-Salem State University. Her original goal was to become a dentist, but McCullum left her mark in Charlotte for mink looks and lashes. While trying to focus on school, she was overloaded with requests to fulfill large orders of her signature products.


“It got to the point where I was considering dropping out of school because I was missing out on so much money,” McCullum said.


But instead of making the finite decision to end her academic career, McCullum chose to re-evaluate how to get the best of both worlds at the same time. One of the first changes she made was switching her major to business administration with a minor in marketing. She also increased her skills by training to become a certified lash technician.

From there, McCullum used her savings to buy a vending machine inside Carolina Place Mall to sell lashes remotely.


“With the money I saved and the support of my father I was able to make a large investment in my career,” she said.


In April 2020, McCullum established Bella Boujee Hair as a limited liability company with the help of her mother, La-Porscia Rice, owner of Klassy Stylez, an Uptown hair salon.


“As soon as my mom got her LLC, she helped me do the legal paperwork to secure my own,” said McCullum.


One concept that was instilled in McCullum from her family is each one teach one. She is determined to see that no lash technician or entrepreneur is left behind by hosting one-lash installation classes in hopes of someday employing her former students. She has also committed to organizing photo shoots and pop-up shops in Charlotte, Winston-Salem and Atlanta, where she wants to add other local professionals to display and promote their businesses.


“In order to succeed you can’t be afraid to fail,” McCullum said.


Comments

Go Zamia!!! I'm so proud of You, Skys the limit and I look forward to watch and see how you continue to achieve Greatness?
Posted on March 23, 2021
 
Her mom is a great hair stylist
Posted on March 21, 2021
 
Soooooooooo she owns hair???? Shit been going on in Atlanta for years!!!!
Posted on March 21, 2021
 
I love you and I'm proud of you!
Posted on March 20, 2021
 
Zamia is a product of a strong mother. Zamia had the looks and determination from a toddler to succeed. As the world takes a breath, Zamia takes a leap. Go get them Lady Z.
Posted on March 20, 2021
 
So proud of her I remember when she was thinking of names for this business and now her business is in news articles nothing but love!
Posted on March 19, 2021
 
I love zamia and her lashes! Great friend and ever greater businesswoman!
Posted on March 19, 2021
 

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