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Genesis brand jumps into the luxury SUV market with GV80
Debut vehicle is an instant contender
Published Thursday, March 18, 2021 5:00 pm
by Winfred Cross

Genesis’ GV80 makes a run at the luxury SUV market.

Am I surprised Genesis got into the SUV market?


There is much money to be made in this segment and this company not only knows how to make money, it knows how to make great vehicles. The GV80 for me is a great vehicle.
It’s no surprise that the first SUV from Genesis is a near home run. All the stuff the company has learned from its sedans has given it enough confidence to roll out this stunner.

The GV80 is really handsome. I personally like the large, shield-shaped grille flanked by the quad LED headlamp design. The 3/4 profile looks very European with a tad more masculine flavor. The rear is clean and uncluttered.

The interior is what you want and expect from a luxury SUV. Genesis has made everything feel expensive to the touch. Switchgear feels substantial and the overall fit and finish is top notch. The two-tone color scheme is visually inviting and has upscale appeal.

Quilted leather seats are available but my car was fitted the regular leather seats. These seats are extremely comfortable, supportive and can be outfitted with a 16-way adjustable system. Copious amounts of wood, metal and leather are used throughout the cabin.

As expected, the GV80 has a digital screen that can be configured variously a very large touch screen. This screen is bright and responsive, but the interface can get a bit confusing. It’s as easy to use as it could be. You do get Android Audio and Apple CarPlay but not wireless versions. You can access features by a hefty knob on the center console but it, too, needs fine tuning.

The GV80 is available in several trim levels. Each can be had with one of two engines. A 2.5-liter, four-cylinder turbo which makes 300 horsepower and 311 pounds feet of torque.
If you opt for the 3.5-liter six-cylinder you get 375 hp and 391 lbs.-ft. of torque. This engine can get you to 60 miles per hour in less than 6.0 seconds. Either engine is enough to move the GV80 swiftly.

An eight-speed transmission is standard and either engine can be paired with all-wheel drive. Rear wheel drive is standard.

The GV80 has a really smooth ride. It takes a lot of bad road to soak into the cabin. You feel very few road imperfections. The handling is not as sharp as its European rivals, but it’s not bad. This vehicle is best suited for highway cruising, not track handling, which is how most use such vehicles anyway. Ride quality and handling improves if you go with the adaptive suspension.

Passengers will enjoy a nearly noise free ride. A hint of engine noise can be heard under hard acceleration but not enough to upset the calm.

By no means is this vehicle perfect. You can still find a few interior pieces that are questionable. The fuel economy is middle of the road. There’s also that infotainment system. But this vehicle is good enough to compete with anything on the market and that speaks volumes about Genesis. This great vehicle can only get better. Through In a great warranty and a price that’s reasonable for the class ($49,000 - $65,000), success is almost a given.

Yes, the competition is stiff. Acura, BMW, Mercedes and even those wonderful trucks from Lincoln are formidable opponents. Genesis has come out swinging and this fight has just got more interesting.


• Styling

• Function

• Interior

• Potent engines

• Ride

• Quiet cabin

• Price

• Warranty


• Infotainment system

• Fuel economy

• So-so handling

Email Winfred Cross at: cross@alldaytech.com.


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