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Master meets pixels in 'Immersive Van Gogh' exhibit
Exhibit comes to Camp North End June 18
Published Thursday, March 11, 2021 7:20 pm
by Ashley Mahoney

The internationally acclaimed "Immersive Van Gogh" exhibit comes to Camp North End on June 18.

It is one thing to see a painting, and another to dive into it.

Viewers can do exactly that in the works of post-Impressionist artist Vincent van Gogh this summer through “Immersive Van Gogh.” Tickets for the internationally acclaimed exhibit, presented by Blumenthal Performing Arts and produced by Lighthouse Immersive, go on sale at 10 a.m. on March 18 via phone and online at www.vangoghclt.com.

Admission to “Immersive Van Gogh is reserved by day and time with a variety of premium ticket options available, including souvenir add-ons and flexible entry times.

It will premiere at Camp North End on June 18 in the former Ford factory, now known as the Ford Building. The building, which was recently designated a historic landmark, dates back to 1924 as a manufacturing plant for Model T and Model A cars. Then it became a quartermaster depot for Army provisions during World War II. Now it is a stop for what art critics consider the future of immersive art.

“Immersive Van Gogh” had a sold-out run in Toronto, and extended stay in Chicago. Ticket sales in Los Angeles and New York surpassed over 80,000 timed-entry tickets each during their first week. Over 500,000 tickets have been sold.

“We are thrilled to partner with the producers of “Immersive Van Gogh” and Camp North End, to bring this stunning experience to Charlotte for the first time,” Blumenthal President Tom Gabbard said in a statement. “This glorious feast for the senses is unlike anything our city has ever seen.”

Capacity will be limited to align with Mecklenburg County safety standards at that time. “Immersive Van Gogh” will also include contactless ticketing, hand sanitizer stations, physical distancing markers throughout the Ford Building and digitally specified circles on the gallery floors to denote appropriate distancing. Face coverings will be required.

“Camp North End is a place that seeks to inspire through architecture and experiences that seamlessly connect past and future,” Camp North End development director Tommy Mann said. “We are thrilled to host this spectacular and ambitious art installation in our storied Ford Building.”

“Immersive Van Gogh” includes 60,600 frames of video, 90 million pixels and more than 500,000 cubic feet of projections. Italian master of digital art Massimiliano Siccardi utilizes storytelling and animation to bring the viewer into van Gogh’s work. The show is set to original music by Italian multimedia composer Luca Longobardi and art director Vittorio Guidotti.

Viewers should look for notable works like “Mangeurs de Pommes de Terre” (The Potato Eaters, 1885), “Nuit étoilée” (Starry Night, 1889), “Les Tournesols” (Sunflowers, 1888) and “La Chambre à coucher” (The Bedroom, 1889).

“Despite being unknown throughout his life, van Gogh’s artwork has created a lasting impact through its emotional richness and simple beauty,” Siccardi said.

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