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United Way virtual intiative focuses on social justice issues
21-day campaign starts Jan. 18
Published Monday, January 11, 2021
by Herbert L. White

United Way of Central Carolinas is hosting a virtual Racial Equity 21-Day Challenge that focuses on developing effective social justice habits around issues of race, power, privilege and leadership.

United Way of Central Carolinas is challenging the Charlotte region to join a campaign for racial equity and economic mobility.

The nonprofit is hosting a virtual Racial Equity 21-Day Challenge, which starts on Jan. 18 – Martin Luther King Day. The three-week activity focuses on learning and self-discovery that aims to help develop more effective social justice habits around the issues of race, power, privilege and leadership.

The challenge in honor of the slain civil rights leader, whose life’s work on civil rights and equality coincided to a commitment to service will also include weekly call-to-action opportunities that benefit area nonprofits.

“Black and brown people continue to face tremendous obstacles to achieve economic mobility across our country and here in the Charlotte region,” United Way of Central Carolinas President and CEO Laura Yates Clark said. “This project allows each of us to examine the systems and policies that have historically disadvantaged those populations and benefited others.”

The initiative is part of a national dialogue and effort to address how inequity and racism affect communities, providing a powerful opportunity for people to unite and gain a deeper understanding.

The self-guided challenge is free to join and advance registration is online at uwccEquityChallenge.org. When the challenge begins, participants will receive an email every weekday through Feb.15 with a selection of readings, videos, podcasts and suggestions on ways to take action.

The content focuses on a different topic and participants are encouraged to reflect on the information through a daily journal and discussion guide. Topics include racial identity, intersectionality, housing affordability and homelessness, legal system inequity and alliances. The content includes subjects that focus on United Way’s impact areas of education, health and financial stability.

Several area corporations and nonprofit foundations are sponsoring the initiative, including Truist, Lowe’s,   Atrium Health , Bank of America, Gambrell Foundation and Knight Foundation. The sponsors have the opportunity to share the Racial Equity 21-Day Challenge activity with their employees to encourage participation.

“We are thankful for the generosity of our corporate partners who continue to show their support for the work we do at United Way during challenging times and beyond,” UWCC Chief Development Officer Clint Hill said.

The challenge supports United Way’s racial equity work in the community, including investments in our Unite Charlotte and United Neighborhoods initiatives. Through the Challenge, United Way hopes to build understanding, strengthen partnerships and help launch a lifelong commitment to improving equity and dismantling systemic.

“Unique learning opportunities like the Racial Equity 21-Day Challenge help raise awareness about the role that race plays in our society and underscore the importance of the funding that United Way provides to disinvested neighborhoods to build stronger communities and improve racial equity,” Yates Clark said.

United Way will host a virtual Racial Equity Town Hall on Feb. 23 with keynote speaker Eddie Moore, Jr., a racial justice educator and co-creator of the challenge. The event will bring together participants and subject matter experts for a conversation into racial equality and shared knowledge gained from the experience.

Organizations that want to commit to publicizing the initiative can sign in at www.uwccEquityChallenge.org/supporter.


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