Arts and Entertainment
|Blumenthal Performing Arts goes for contactless tickets|
|No-touch process starts Aug. 4|
|Published Wednesday, August 5, 2020|
|PHOTO | ASHLEY MAHONEY|
|Blumenthal Performing Arts launched a contactless ticket service.|
No one knows how much of the performing arts experience will change due to COVID-19, but the ticketing process is the first from the local arts organization. Effective Aug. 4, CarolinaTix, the ticketing service operated by Blumenthal, offers only mobile tickets. When someone buys a ticket, the only delivery option will be contactless. The change impacts the six Uptown theaters managed by Blumenthal – Belk Theater, Booth Playhouse, Knight Theater, McGlohon Theater, Duke Energy Theater and Stagedoor Theater – in addition to shows at Ovens Auditorium presented by Blumenthal.
The change also impacts companies who use these spaces, such as Charlotte Ballet, Charlotte Symphony and Opera Carolina. Venues not managed by Blumenthal but use CarolinaTix will have the option to transition to a mobile-only platform. If a customer has physical tickets to a future show, those tickets will be honored. However, they will have the option to replace them with digital tickets prior to the show.
The first show impacted by the transition will be The Book Club on Sept. 5 at Stage Door Theater. While the show is not presented by Blumenthal, because it takes place at a Blumenthal-managed venue, it is subject to the change.
“Contactless Mobile Tickets have become the industry standard in sports and entertainment,” Blumenthal President Tom Gabbard said in a statement. “Our local professional sports teams adopted this last year, and we believe now is the time to implement it in our venues. Moving to mobile-only tickets will enhance the patron experience by providing a truly contactless purchase and admission path, while also reducing the risk of lost, stolen or counterfeit tickets.”
Patrons will receive their tickets via email and will also have the option of downloading tickets to their phone to spaces like Apple Wallet. While a printed PDF of the ticket may be used for admission, Blumenthal encourages the use of digital tickets. Mobile tickets are already CarolinaTix’s preferred delivery method, but making them the only option is a step by Blumenthal to reduce the risk of spreading COVID-19 once theaters reopen.
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