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Wellness advocate launches Charlotte health boutique
Anniedi Essien opens Idem Spark
 
Published Wednesday, January 15, 2020 11:43 am
by Ashley Mahoney | The Charlotte Post

VINE & BRANCH PHOTOGRAPHY
Anniedi Essien, center, will launch Idem Spark wellness boutique on Jan. 18 with a launch party.

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Anniedi Essien’s startup is an ode to her mother.


Elizabeth Essien was diagnosed with cancer during Anniedi’s senior year at Brown University. Initially, Elizabeth was originally diagnosed with pneumonia, when the correct diagnosis was lung cancer. Her daughter pursued a career as a healthcare consultant to address the system that failed her mother.


Anniedi will launch Idem Spark, a wellness boutique that encourages women to take control of their health on Jan. 18. A launch party will take place from 5:30-8 p.m. at The Revel Room, 525 East 6th St. Tickets range from $40-$65.


“Losing my mom to cancer really sparked in me the desire to live life to the fullest and celebrate every moment, after I watched her fearless battle with cancer,” Essien said. “For her, as a nonsmoker, she didn’t fit the typical characteristics of a lung cancer patient…and passed away when it was too late for meaningful medical intervention.”

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Essien will utilize Idem Spark not only as a means of education for clients, but advocacy, ensuring that women’s voices are heard when they express health concerns.


“North Carolina women face among the highest rates for things like diabetes, for example,” Essien said. “You see a lot of health disparities, particularly in rural populations, affecting women of color disproportionally. Having the ability to really drive that conversation here in Charlotte is extremely powerful.”


Essien expressed that conversations expand across the board, citing tennis champion Serena Williams’ struggles during pregnancy and childbirth as an example of the importance of speaking up for yourself. While quality care remains essential, its significance diminishes when one fails to advocate for herself.


“It can be a lifesaving matter,” Essien said. “As part of our mission, we are really driving this movement to elevate women’s voices, empower them to make informed choices, and inspire them to lead a healthy and joyful life.”


However, Essien is not just starting a wellness boutique. She is walking the journey with her clients. At the height of her corporate career, Essien’s professional ambitions were being met, but her personal health was in shambles.


“It can be hard to find your wellness groove, whether you are climbing the corporate ladder or you’re side-hustling to pursue your dreams, or you’re an entrepreneur,” she said. “It can be hard to strike that balance between personal health goals and professional ambitions. We want to make it easier for women everywhere to find their swagger in work, life and health.”


Wellness plans are personalized to fit the needs of the individual. Idem Spark provides educational tools, wellness guides, workshops and a private community, and what Essien referred to as “sparks of inspiration.”


“We are really broadening the definition of what health really means for you individually,” Essien said. “What does it mean to flourish and thrive? That goes beyond the typical conversation you may have with your doctor, which is all about lab results. All those lab tests can be perfect, but you still don’t feel well.”


Essien experienced that. The test results said one thing, but they did not match how she felt.


“My hair was falling out in clumps,” Essien said. “I was experiencing heart palpitations on a frequent basis. As a busy executive, I was on the go, but my lifestyle was being slowed down by severe knee pain. Losing the sparkle in my eye, I really had to think about how do I live my best life, achieve my personal goals and professional ambitions, but also flourish and thrive?”


Launch details:
It coincides with Oprah Winfrey’s stop in Charlotte at Spectrum Center. While it is not affiliated with Oprah’s 2020 Vision Tour, Essien noted it pays homage to the woman herself.

“We were absolutely thrilled when Charlotte was selected as one of the nine cities for Oprah’s 2020 Vision Tour,” she said. “When she declared this the year of transformation and triumph, we could not agree more. In honor of her visit to Charlotte, we’re hosting an after party and combined launch event for Idem Spark.”


The launch party includes meal prep with a private chef, an opportunity to win wellness perks throughout the city, beauty and style tips, and a party with a purpose.  
For more information about the event: https://www.eventbrite.com/e/oprah-2020-vision-tour-after-party-and-idem-spark-launch-event-tickets-88518482163?aff=ebdssbdestsearch

Comments

Thank you for this work Anniedi. We need more spaces like this to empower and support our women!!
Posted on January 19, 2020
 
I am excited to see this project come to life. I remember vividly having a conversation with Anniedi as she was relocating to Charlotte, about her dreams and desire to make meaningful changes in her life as well as the lives of other women...I think she's done it!! Congratulations young lady you definitely #RockLikeBlackGirlsDo?
Posted on January 15, 2020
 

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