Title















Site Registration | Find a Copy | Event Calendar | Site Map
The Voice of the Black Community

Local & State

Charlotte Housing Authority takes new name after 80 years
Inlivian part of image overhaul
 
Published Tuesday, November 26, 2019 10:28 am
by Herbert L. White | The Charlotte Post

COURTESY INLIVIAN
Fulton Meachem is CEO of Inlivian, the new name for the former Charlotte Housing Authority.

Support independent local journalism. Subscribe to The Charlotte Post

The Charlotte Housing Authority has a new name and imagery.


The authority’s new name, Inlivian, reflects the organization’s past and future as part of an overhaul of its messaging. In addition to the name, Inlivian also unveiled a new logo, website and social media.


The Charlotte Housing Authority, which supports 10,000 Mecklenburg County households, was established in 1939 to improve housing conditions for low-income families after the Great Depression. As federal funding for housing declines while home prices and rents continue to rise, the organization is evolving into an agency that focuses on addressing the county’s housing challenges.


“This is an extremely exciting time for our organization,” CEO Fulton Meachem Jr. said. “We were founded to serve after the Great Depression. In the 80 years since, we have evolved and now provide housing solutions to help address Charlotte’s diverse housing challenges and improve the quality of the life of the residents we serve. Our new name, Inlivian, better reflects the agency we are today.”


The authority’s new name is inspired by the word “enliven,” meaning “to restore or give life to.” Its mission is to deliver a range of price points for people who would normally be priced out of the workforce housing market, including seniors and the disabled.   


Inlivian’s rebranding initiative included more than a year of research, interviews and focus groups with residents, community leaders, elected officials and employees. Their feedback confirmed that the words “housing” and “authority” carry stigma and stereotypes about public housing communities.


“After listening to valuable feedback about our name, coupled with the changing funding landscape for housing authorities, it was confirmed that it was time to update our brand and change the way we represent ourselves,” Meachem said.

Comments

There is too much drug traffic at Strawns Towers. I have called police several times and they tell me to go to office. I have spoken to Ashley and Toya several times and they tell me to call police. I am in fear of my life and have been threatened. I have videos of drug traffic st #502. This message is for any one that can give this attention. #502 was taken by hand cuffs , he was smoking crack, but as of this minute, 1 p mtoday, March 17-2020 there are people in his apartment, and he is not there because the police took him. I'm fearful of my life.
Posted on March 17, 2020
 

Leave a Comment


Send this page to a friend

Upcoming Events

read all
15

25th Edition of European Biotechnology Conference

Biotechnology 2020 invites all the participants

15

Is starting a business right for you?-SCORE virtual workshop

Is Starting a Business Right for You?

Latest News

read all

North Carolina Division I athletes hope for fall games after all

As pandemic spreads, so does concern

Gov. Roy Cooper: NC schools will have in-person and remote options

Campuses can open with flexible plans

Dylan Mitchiner moves from Independence academy to top team

Defender 1 of 4 signees from youth ranks