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Ally Financial signs deal to sponsor Tepper MLS franchise bid
Primary partner would adorn team's jerseys
Published Friday, July 19, 2019 4:01 pm
by Ashley Mahoney | The Charlotte Post

Ally Financial signed on as founding and primary partner of an MLS team should Panthers owner David Tepper lands a franchise in Charlotte.

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David Tepper’s Major League Soccer bid has a multi-year title sponsor.

Ally Financial will serve as the founding and primary partner of a team in the Carolinas. The organization announced the partnership with the hashtag “#CLTwantsSoccer and its name would be displayed on the front the team’s jersey.

“Soccer in the Carolinas is buzzing with excitement and we know that bringing another pro sports team to Charlotte will benefit fans, the city, region and wider community,” Tepper, owner of the NFL Carolina Panthers, said in a statement.

Said Ally Chief Executive Officer Jeffrey Brown in a statement: “We’re humbled to be the first partner alongside David Tepper in his quest, and in addition to expanding our presence in the market, we’re excited about the positive economic impact an MLS team will have in the region.”

Ally officials declined to disclose financial details of the deals. Panthers officials didn't return calls.

On July 9, International Champions Cup announced a deal to keep Charlotte as a tournament stop for the next five years. This took place prior to Tepper and the other members of the Carolina Panthers organization meeting with MLS officials in New York earlier this week.

On July 18, Ally’s continued partnership with the ICC was announced, which has been in existence since 2016. Today the collaboration for MLS expansion between Tepper’s bid and Ally came to the forefront.

MLS intends to expand to 30 teams, with an entry fee for clubs 28 and 29 set at $200 million—$50 million more than their 2017 franchise fee for the 25th team, which a group led by Speedway Motorsports Inc. executive Marcus Smith submitted a bid for. Teams 25-27 – Inter Miami and Nashville SC – begin play in 2020, followed by Austin FC in 2021.

“The ownership groups from Charlotte, Las Vegas, Sacramento, St. Louis and other potential expansion markets are scheduled to attend MLS All-Star week festivities later this month in Orlando,” the league said in a statement earlier this week.





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