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Charlotte on international soccer stage with Sunday showcase
Borussia Dortmund, Liverpool in friendly
 
Published Wednesday, July 18, 2018 1:31 pm
by Ashley Mahoney | The Charlotte Post

COURTESY MFA LTD.
Liverpool FC (above) of the English Premier League takes on Borussia Dortmund of Germany's Bundesliga tangle at the International Champions Cup July 22 at Bank of America Stadium.

The World Cup is over, but the International Champions Cup is at hand.


Borussia Dortmund of the German Bundesliga kickoff the tournament against English Premier League winning side Manchester City in Chicago July 20. Dortmund heads to Charlotte for a match against Liverpool on July 22 at Bank of America Stadium. Kickoff is at 4 p.m.


“These teams are coming here for their preseason training,” said Relevent Sports Senior Vice President, Sales & Venue Partnerships Kwame Bryan on Sports Charlotte, The Post’s podcast.


The ICC marks the second trip to the Queen City for Liverpool, whose fans gather throughout the year at Valhalla Pub & Eatery on South Church Street across from Romare Bearden Park. Many of LFC Charlotte’s members attended Charlotte inaugural ICC match in 2014 when Liverpool beat Seire A side A.C. Milan 2-0 in a match that drew 69,364 spectators. It generated $16.54 million in economic impact, including $8.28 million in direct visitor spending.


“We don’t want to be a two- or three-hour event, where the next day it’s kind of on with the next,” Bryan said. “We want it to be a full-weekend event.”


The following year resulted in a higher economic impact for the city, but produced fewer fans: Chelsea (EPL) vs. Paris Saint-Germain (French Ligue 1) drew 61,224, generating $18.7 million in economic impact, including $9.4 million in direct spending.


Bayern Munich (Bundesliga) vs. Inter Milan (Seire A) brought in 53,629, but Charlotte Regional Visitors Authority did not produce an economic impact report for the match.
“We start looking for cities where we think there is a strong soccer following—whether it be club teams, whether it be college teams, whether it be youth teams,” Bryan said. “We try to go to either up and coming cities, or cities where there are event goers as well.”


Charlotte has participated in all but two ICC tournaments; the inaugural showcase in 2013, and last summer’s due to field renovations at Bank of America Stadium. Capacity at Bank of America Stadium has increased from 75,412 to 75,525 since 2014.


“Half of it with these newcomers, so to speak, is just getting them there,” Bryan said.


ICC play includes not only North America, but Asia and Europe as well. Twenty-two cities across these three continents serve as host venues for the 27 matches between 18 clubs.  Play concludes on Aug. 12.


On the Net:
www.internationalchampionscup.com

 

Comments

We'll be attending from Houston to see Dortmund.
Do you have information on associated activities - training sessions etc. - Thanks.
Posted on July 18, 2018
 

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