|Entrepreneurs win new fans with scoops of family recipe|
|Two Scoops Creamery has 2 locations|
|Published Sunday, December 31, 2017 8:29 pm|
|COURTESY TWO SCOOPS CREAMERY|
|Two Scoops Creamery markets homestyle ice cream from a family recipe.|
Family secrets can change your life.
Two Scoops Creamery’s homestyle ice cream stems from co-founder M.J. Johnson’s family recipe. His uncle, Rick Johnson, who owns Old Farmer’s Creamery in St. Petersburg, Florida, encouraged him for years to get into the business. Exhausted from a life of sales and finance, M.J. Johnson decided to follow his uncle’s advice, and Two Scoops arrived in 2016 (their second location opened in mid-June 2017).
“I was really enjoying it, but it was just that burnout part of my career,” the younger Johnson said. “I moved to Charlotte, and I met with my two best friends [Two Scoops co-owners Rich Moyer and Blake Hatchett], and was like ‘there’s no ice cream around here. Let’s open an ice cream shop.’ It was honestly one of those things where you’re like, ‘should we do this?’ It really ended up being something that we talked about, and then Blake was like, ‘yes. Let’s do this.’ It was one of those things that was extremely wild, and just ended up being a huge blessing with all three of us.”
Said Moyer: “M.J. wanted to stop working for corporate America, and work for himself. His uncle bugged him for years to open up an ice cream place, and that’s where we got the family recipe. When he reached out to me about investing, I said ‘no, not really.’ Then I started to do some market research, and I saw that Charlotte didn’t really have a good homemade ice cream place. I need something new to do, and something fun. So I was like ‘let’s do it.’”
They decided on Plaza Midwood for their first location because of its diversity.
“The reason we chose Plaza Midwood is because, one I’m from Charlotte,” Hatchett said. “When we came up with the idea to open the shop, I was tasked with the idea of finding the location where we should open the space. Knowing Plaza Midwood, how diverse that neighborhood is, and also how they support local business, it was pretty much a hands down decision, like this is where we want to go. We chose Plaza Midwood, just because of what the neighborhood itself had to offer.”
Everything is made onsite, and the weekly rotation range between 16-24 flavors.
From collaborations with Carolina Panthers running back Jonathan Stewart to creating a flavor specifically for the Charlotte Ballet’s “Nutcracker”— the flavor had the same name, and offers notes of vanilla, roasted chestnuts and caramel—the trio has created a product Charlotteans can be proud of.
“Originally it was going to be called Queen City Creamery, but if we ever wanted to franchise the company, we couldn’t do it with Queen City Creamery, because it would just be restricted to Charlotte,” Hatchett said. “We wanted a name that would be franchiseable, and would speak to ice cream.”
Locations: 913 Central Ave. and 807 Williamson Ave., Suite 108, Mooresville.
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