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The Voice of the Black Community
CIAA business boomed in Charlotte
Economic impact up despite poor weather
Published Monday, August 17, 2015 3:17 pm
by Herbert L. White

Bad weather in Charlotte didn’t bother the CIAA basketball tournaments’ bottom line.

February’s basketball showcase produced an economic impact of $55.6 million in 2015, according to an impact study commissioned by the Charlotte Regional Visitors Authority. The economic impact represents a 19 percent improvement from the previous year. Hotel occupancy in Mecklenburg County was up 5.4 percent.

“The CIAA tournament contributes $30 million in direct visitor spending to Charlotte’s economy annually,” said Johnson C. Smith University President Ronald Carter, chairman of the league’s board of directors. “Not only does the tournament boost the city’s economic base, but it also contributes to Charlotte’s reputation as a rising destination that embraces diverse audiences and offers a plethora of intellectual, cultural, social and recreational opportunities.”

The league also announced the completion of moved its headquarters from Hampton, Va., to Two Piedmont Town Center in the SouthPark area earlier this month. With two-thirds of the CIAA’s 12 member schools, 15 of their 16 league-sponsored championships and major sponsors in North Carolina, accessibility was a key factor in relocating. The move was part of a deal between the league and Charlotte organizers to keep the tournament in Charlotte through 2020.

“It’s been months in the making, but we’re so pleased to welcome the CIAA headquarters to the Charlotte region,” Charlotte Regional Visitors Authority CEO Tom Murray said. “We know that having Commissioner McWilliams and her team based here will help to enhance the tournament experience in the years to come. I have no doubt that our business leaders and the community as a whole will welcome them with the southern hospitality we’re so well-known for.”
Said Carter: “The CIAA’s relocation to Charlotte is yet another example of the city’s appeal as a great place to live and work.”

The league also expressed satisfaction with ConferenceDirect, a meeting solutions company that helped with fan housing at this year’s tournament.

“We gauged the thoughts of our fans on areas we could improve their tournament experience. After evaluating the results, we found that customer service and communication with the housing program to be the main takeaway,” CIAA Commissioner Jacqie McWilliams said.  “The conference reviewed several housing management companies and elected to move forward with ConferenceDirect, as they seemed to best fit our current needs for a fan base of our size and their overall industry experience.”

Tickets and hotel rooms for the 2016 tournament at Time Warner Cable Arena are available online at CIAATournament.org. Hotels can be reserved by calling 1 (844) 293-6678 weekdays from 8:30 a.m.-9 p.m.

On the Net:



Hotel rates at the CIAA in Charlotte have been a issue since the games arrived. Let's quit crying in our beer and wine. Do something about it!!!!!! The economic intake for the city is above all other venues!!!!! Come on brothers and sisters let's get busy!!!!! City Council and Mayor where are you when we need you????????
Posted on August 25, 2015
Downtown Hotel rates are far to high. Students that want to come visit cant afford to stay more the a cpl days. CIAA should push hotels for better rates. They are selling out so they are not loosing money.
Posted on August 24, 2015
Great city for CIAA, but more money should be given to the CIAA for scholarships and a comparative study of hotel rates should be completed to ascertain if rates are inline with other ventures that Charlotte host such as NASCAR, ACC Regional Tournaments.
Posted on August 22, 2015

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