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The Voice of the Black Community

Business

How to grow your business online
Navigating the World Wide Web is crucial for success
 
Published Monday, July 28, 2014 5:49 am
by StatePoint

If you own a small business, you know that online visibility is one of the keys to success. These days, harnessing the Web is crucial to any marketing plan.

“While most small business owners know they need a strong Web presence, many of them are not taking enough action to build and maintain it,” said Tim Carroll, vice president of Small Business Engagement at Deluxe Corp., a provider of marketing services and products for small businesses.

In fact, of those small business owners who put a high level of importance on Web presence, 70 percent spend less than one hour a week maintaining it, according to a new Deluxe study. In contrast, only 1.2 percent spends 10 or more hours each week on their Web maintenance. 

It’s important to learn how to use the Internet to keep your business top of mind with prospective customers, said Carroll.  He offers some top tips for maximizing your company’s presence online.

• Interact: Since current and prospective consumers use social media, you can’t neglect this marketing approach. Social media marketing isn’t just about gaining followers. It becomes a vehicle for sharing your company’s message as well as driving traffic to your website.

Don’t be afraid to use Twitter, Facebook and other social media sites to ask customers for feedback and show your personality. Use calls to action to acquire new followers, engage them further and encourage reviews of your services.

Many small businesses turn to consultants or social media services for help developing and executing a social media strategy. When effective, these efforts will place a brand in front of its target audience. Small business owners should look for a service that also tracks results in order to gain insight into how its customers engage online.

• Website: “Today, a business without a website is a business without a face,” said Carroll. “A clean, easy-to-navigate, and mobile-friendly online presence is one your customers will remember.”

Unfortunately, less than a third of small business owners think they are proficient or extremely proficient at maintaining their individual company websites, which is why many seek outside help developing a site and building content.

• Search engines: With 91 percent of Internet users utilizing search engines, according to the Deluxe-commissioned study, search engine optimization can be your key to better visibility online. After all, a website is hardly useful if no one can find it.

Additionally, consider search engine marketing services to help your online advertising and to make use of local searches by more effectively targeting your customer audience.

• Email marketing: Small business email marketing is the centerpiece of any effort to stay in touch with existing customers, while reaching out and finding new ones. Use it to promote new items and offer special discounts to loyal customers or simply to keep in touch.

Small business owners know they need to be online. It just takes commitment and the right tools to capitalize on the potential.

More tips, strategies and information about marketing your business online can be found at www.Deluxe.com.

Comments

Awesome article! I think something all businesses should have in their marketing strategies is blogging.

Blogging is HUGE! You just have to know how to tap into it correctly. I started a blog in the "cooking" niche which is my passion less than 6 months ago. I'll admit, my first couple months we're definately a struggle. Luckily I found a "blogging success" blueprint so to speak, and ever since then, I've been averaging $200+ per day..and that's without any of my own products. All through affiliate sales.

For anybody interested in the blueprint, you can find it here: http://bit.ly/1l94We5

Once again, great article! I'll be subscribing for more!
Posted on July 28, 2014
 

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