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Life and Religion

Sweet Tooth Festival returns to Charlotte
Confectionery experts converge to raise money for good cause
 
Published Thursday, March 20, 2014
by Michaela L. Duckett

The Sweet Tooth Festival returns to Charlotte this month for its third year celebrating all things confectionery and raising money for a good cause.

More than 25 of the region’s finest purveyors of cupcakes, candies, chocolates, cookies and other baked goods will gather March 23 in the ballroom of the Omni Hotel Charlotte to showcase their confectionery treats.

All of the proceeds from the event will benefit RAIN (Regional AIDS Interfaith Network), which provides supportive services to HIV+ youth, adults and seniors in the Charlotte metropolitan area. Services include bilingual community education and support services, specialized support for HIV-positive youth, chronic disease self-management training, chaplain services, customized programs for faith communities, and case management linking clients with housing, medications, treatment and other resources.

Tickets for the festival are $30 and include generous samples, a lounge, red carpet and swag bags.

Confirmed vendors include Cupcrazed Cakery, winner of the Food Network’s “Cupcake Wars,” Neet’s Sweets, Queen’s Sweets, The Secret Chocolatier and SugarPop’s.

“It’s the perfect thing to do on Sunday after church,” said Nathan Smith, director of development and marketing for RAIN. “It’s a family-friendly festival where kids are welcome to come.”

The annual festival is the brainchild of Rachel Sutherland, a Charlotte-based marketing and social media specialist, who oversaw the event for the first two years.

“We benefitted from it last year, and this year she decided to gift it to us,” Smith said. “So the festival is in its third year, but it’s the first year that we have actually produced and managed the event.”

Smith said that while the festival remains a relatively small homegrown event, it’s growing and continues to sell out each year.

Visit www.Sweettoothfestival.com for more information.

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