|Tougher Hornets swarm in 2014|
|Bobcats unveil new logos for 2014 season|
|Published Saturday, December 21, 2013 9:08 pm|
The Charlotte Bobcats will take on a more aggressive brand when they become the Hornets next year.
|The new Charlotte Hornets logo unveiled at Saturday's Bobcats-Jazz game includes a more fearsome-looking insect. The Bobcats will morph into Hornets for the 2014-15 NBA season.|
The NBA team unveiled its new logos at Saturday’s game against Utah at Time Warner Cable Arena. Bobcats owner Michael Jordan introduced the new logos – a more fearsome adaptation of the hornet and wordmark at a halftime ceremony that included original Hornets Muggsy Bogues, Rex Chapman, Dell Curry and Kelly Tripucka.
“You asked for it, and we delivered,” Jordan said at the ceremony.
The primary logo uses the original Hornets purple and teal color with an aggressive-looking hornet ready to attack with raised antennae, outstretched wings, pointed stinger and a basketball as its body. The secondary logo is a side view of the hornet in attack position with elongated wings and extended stinger. The insect’s curled body is in a “C” shape that represents Charlotte.
“The logos are the foundation of an organization’s brand identity, and our goal was to design logos that would have awareness, be relevant and resonate with our fans,” Bobcats President Fred Whitfield said in a statement. “We developed a logo that physically depicted the characteristics and DNA of the type of team we want on the court, as well as those of hornets and the city of Charlotte.”
The Bobcats also announced that the Hugo the Hornet mascot will return to Charlotte. The mascot will be updated as well, but will retain the white gloves and basketball shoes with the letter H on its chest.
“We recognize the heritage behind the original logo and our goal was to connect to the past but also include elements of an evolution,” Whitfield said. “With that in mind, we are thrilled to be able to bring Hugo back as our mascot. We realize all he meant to the city and our fans and we’re excited to re-introduce him this offseason.”
Gear with the new Hornets brand identity will be on sale at the Bobcats team store at TWC Arena on Jan. 18. Fans can log on to www.BackBuzzCity.com and opt in to be alerted when the new merchandise has arrived. Merchandise with the original Hornets logo is part of the NBA’s legacy line and will also be available.
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