Title















Site Registration | FInd a Copy | Event Calendar | Site Map | Search the Site
The Voice of the Black Community

Reader Profile

https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/ADV Demograph.bmp https://asoft10289.accrisoft.com/charlottepost/clientuploads/Buttons/Adv Benefit.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Buttons/Adv Circulate.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Buttons/Adv Medit Kit.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Buttons/Adv Payment.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Buttons/Abt Contact.bmp

Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
clientuploads/Advertising/Pct 91.bmp     https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 81.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 78.bmp https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 77.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 73.bmp https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 68.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 67.bmp

https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/Pct 51.bmp

Source:  Burrell 40, 2011

https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/DVD Demograph.bmp

https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/GRPH Gender.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/GRPH Age.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/GRPH Income.bmp
https://asoft10289.accrisoft.com/charlottepost/clientuploads/Advertising/GRPH Educate.bmp

Upcoming Events

read all
29

Pet and Kid Photos with Santa

Come join us on Small Business Saturday for

29

Friends and Family Market

CPCC Art Galleries will host our first annual

29

Rockin' & Racin' Exhibit

Get ready for a jam session like no other at the

Latest News

read all

Give thanks and move forward

There's redemption in reconciliation

Kids can't smoke tobacco, but pick it

Underage children working North Carolina fields

Hornets' Taylor won't appeal ban

Forward apologizes for confrontation