About The Post
The Charlotte Post's service to the
African American community dates from 1878. Each week The Post is read by thousands of Charlotte-Metro area residents for the most in-depth coverage of minority
issues. As a result, The Post has earned numerous national and local journalism and service awards.
- The Charlotte Post is the oldest minority owned, locally published communication that specifically targets the African American community. Advertising Age reports the African American consumer market responds more favorably to advertisements in print media geared toward its community.
- The African American community consists of very loyal readers. The Ostberg Study has shown that community weekly newspapers remain in the home longer and are re-read more often than dailies. The Charlotte Post is thoroughly read by affluent professionals, community leaders and decision makers of the African American consumer market.
- Advertising in The Charlotte Post conveys that your company is interested in reaching the African American consumer market.
- The Charlotte Post maintains quality control in production. The well-organized and clean layout of advertisements and editorial copy make the newspaper appealing to our readers.
- The advertising salespeople at The Charlotte Post are professionals. They and their support staff provide expert assistance in developing ad campaigns that produce results.
- The Charlotte Post is now in North and South Carolina, serving communities within a 50 mile radius.
- News provides information on national and local issues affecting the black community and Charlotte.
- Business delivers the latest information on the local and regional black business community. It regularly features timely articles by expert columnists about technology, banking, personal finance and entreprenuership advice. Profiles of black entrepreneurs is a staple of this section.
- Life covers community, faith, fashion, relationships and family.
- Arts & Entertainment covers local, regional, and national events and personalities.
- Sports reports on local, regional and national athletes and events, including the Charlotte Bobcats, Carolina Panthers, high schools, motorsports, the Mid-Eastern Athletic Conference and Central Intercollegiate Athletic Association.
Billing: Minimum space sold is one inch. Measurements will be billed at next highest half-inch in depth if a fraction. Advertisements ordered deeper than 19 inches will be charged full depth of column. The Charlotte Post rates are net. Bills are rendered on date of publication.
Terms: (Net) Due upon receipt.
Copy Acceptance: Publisher reserves the right to reject any advertisement regarded as objectionable in wording or appearance and may require the word "advertisement" in any ad. All advertisements are accepted and published upon the representation that the agency and/or advertiser is authorized to publish the entire contents and the subject matter of the advertisement. The agency and/or advertiser will indemnify and save the publisher harmless from any loss of expense resulting from claims or suits for defamation, libel, violation of right of privacy, plagiarism, or copyright infringement.
Errors and omissions: on the part of the publisher in any advertisement shall not constitute a breach of this contract but shall entitle the advertiser to a pro rated discount. The publisher may, without any cost to the advertiser, make corrected insertions on only that part in the advertisement error. In case of contract, the publisher is responsible for first run errors only.
Classified Payment Schedule/Categories: Cash in advance. Billing available for qualified customers.
Categories include: Help Wanted; Professional, Administrative, Technical & Medical; Real Estate - For Rent/For Sale, Service, Public Notice, Bids, Instruction, and Business Opportunity.
