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The Voice of the Black Community

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Charlotte to host CIAA tourney through 2014
Basketball week worth millions in economic impact
 
Published Monday, November 1, 2010 6:14 pm
by Herbert L. White

The CIAA basketball tournament will remain in Charlotte through 2014.

The league’s board of directors voted unanimously to extend the CIAA contract with Charlotte for three more years, the first time the tournament has been hosted by a city for nine straight seasons. Charlotte hosted its first CIAA tournament in 2006.

“The board recognizes that our alumni and fans love Charlotte board and Livingstone College President Jimmy Jenkins said in a statement. The city has been a great partner for the CIAA and we look forward to continued success.”

The CIAA has been tourism gold for Charlotte, especially during the recession. The tournament’s economic impact on the city since 2006 is more than $156 million and drawn more than 821,000 fans to the city, according to the Charlotte Regional Visitors Authority. The tournament has generated over $8 million in for the league’s general scholarship fund.

“As the CIAA celebrates its 100th anniversary in 2012, it is an important factor that we have a city partner that values the significance of that milestone,” CIAA Commissioner Leon Kerry said. “(CRVA chief executive) Tim Newman and his team understand what the CIAA is all about and have demonstrated that over our six-year partnership. We’ve experienced tremendous success while in Charlotte and anticipate nothing but future success over the next three years.”

According to CRVA research, the 2010 tournament accounted for $24.8 million in direct spending and had a total economic impact of $37.7 million.

League officials attributed the contract’s renewal to lowered hotel rates for CIAA alumni and fans, amenities for official CIAA events and $1 million in guaranteed scholarships to the CIAA general scholarship fund.

“The hospitality community came together and as always, we gave the CIAA board of directors a united presentation to allow us to bring this economic boon back to Charlotte,” Newman said. “We have long considered the CIAA our friends and partners, and appreciate their ongoing confidence in all of us in Charlotte to give them the best tournament experience their patrons can ask for….and we will again provide.”

The league has expanded to 13 schools with the addition of Winston-Salem State University and Lincoln (Pa.) University this year. Chowan Universition, the first non-historically black college admitted to the CIAA, joined last year.

On the Net:

CIAA basketball tournament

www.ciaatournament.org,

Central Intercollegiate Athletic Association

www.theciaa.com.

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