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The Voice of the Black Community

Reader Profile

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Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
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Source:  Burrell 40, 2011

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Upcoming Events

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19

Charlotte Black Gay Pride Weekend Celebration

As we celebrate being Black and part of the LGBTQ

20

Charlotte Black Gay Pride Weekend Celebration

As we celebrate being Black and part of the LGBTQ

22

Alien Worlds & Androids At Discovery PlaceŠ

Looking for space exploration? Don’t miss

Latest News

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Court case could impact N.C. marriage law

Appeal on Va. suit could link to Amendment One

Foundation grant to Children's Home Society

Levine gives $75,000 to five-county initiative

Drop in black homeownership rate double whites

Millions still underwater or unable to afford adequate housing