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The Voice of the Black Community

Reader Profile

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Making African-Americans feel CONNECTEDRESPECTED, and REFLECTED as viable consumers is the most effective way to engage this consumer base.  Since there is no language barrier, many companies are misled to believe that there is no need to utilize Black media outlets that specifically target and appeal to this market segment. 

Truth is... African-Americans are voracious users of Black media outlets because they provide a trusted environment that connects with our interests and lifestyles, that respectfully portrays positive images of us, and where we see ourselves most often reflected.

AFRICAN-AMERICAN PERCEPTION OF BLACK MEDIA
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Source:  Burrell 40, 2011

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Upcoming Events

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Rockin' & Racin' Exhibit

Get ready for a jam session like no other at the

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Serpents of the Seas Exhibit

A new, limited-time exhibit opens at Sea Life

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Hallo-Wine Party at JOLO Winery & Vineyards

A Halloween Party for Wine Lovers! JOLO Winery

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